Choosing the right estate agent can make the difference between a smooth, successful move and a stressful, drawn-out process. Whether you’re selling, buying, or letting a property, the agent you work with will play a major role in pricing, marketing, negotiations, and overall experience. Before you commit, it’s important to ask the right questions and understand exactly what you’re signing up for. This guide outlines the key questions to ask before choosing an estate agent, helping you make a confident and informed decision. If you’re considering working with Whitegates Prescot Estate Agents, or any other local firm, these questions apply universally.
1. How Well Do You Know the Local Market?
Local knowledge is one of the biggest advantages an estate agent can offer. Ask how familiar they are with your specific area, recent sale prices, demand levels, and buyer or tenant profiles. An agent who understands local trends will be better placed to set an accurate price, attract the right audience, and advise on timing. Be wary of vague answers—good agents will back up their claims with recent examples and data.
2. How Will You Value My Property?
Valuation isn’t just about quoting the highest price to win your instruction. Ask how they arrive at their valuation and whether it’s based on comparable recent sales, current market conditions, and your property’s unique features. A realistic valuation helps avoid long periods on the market and repeated price reductions, which can deter buyers.
3. What Is Your Marketing Strategy?
Effective marketing is essential for maximising interest. Ask what platforms they use, such as property portals, social media, email lists, and their own website. Find out whether professional photography, floorplans, video tours, or virtual viewings are included. The more exposure your property gets, the better your chances of achieving a strong result.
4. Who Will Be My Main Point of Contact?
Some agencies hand clients between multiple staff members, while others assign a dedicated negotiator. Clarify who you’ll be dealing with day to day and how easy it will be to reach them. Consistent communication helps build trust and ensures nothing gets overlooked during viewings, offers, or negotiations.
5. How Do You Handle Viewings and Feedback?
Ask whether the agent conducts accompanied viewings and how soon you’ll receive feedback afterwards. Constructive feedback can help you adjust pricing, presentation, or strategy if needed. An agent who actively manages viewings rather than simply opening doors is more likely to secure serious interest.
6. What Are Your Fees and What Do They Include?
Fees can vary widely, so it’s important to understand exactly what you’re paying for. Ask for a clear breakdown of costs, including commission, VAT, and any additional charges for marketing or premium listings. Cheaper isn’t always better—value for money and results matter more than headline fees.
7. Are There Any Tie-In Periods or Contracts?
Some agents require long sole agency agreements, while others offer more flexibility. Ask how long you’re tied in and what happens if you’re unhappy with the service. Shorter tie-in periods often indicate confidence in their ability to deliver results and keep clients satisfied.
8. How Do You Qualify Buyers or Tenants?
Not all interest is equal. Ask how the agent checks buyers’ financial position or tenants’ suitability. Proper qualification reduces the risk of deals falling through and saves time by focusing on serious applicants who are able to proceed.
9. How Will You Negotiate on My Behalf?
Negotiation skills are crucial when offers start coming in. Ask how they handle multiple offers, price reductions, and tricky negotiations. A good agent will balance achieving the best price with maintaining momentum and progressing the sale or let efficiently.
10. Can You Share Recent Success Stories or Reviews?
Past performance can be a strong indicator of future results. Ask for recent examples of similar properties they’ve sold or let, and check online reviews for consistent feedback. Look for comments about communication, honesty, and professionalism—not just speed of sale.
Making the Right Choice
Choosing an estate agent isn’t just about picking a familiar name or the cheapest fee. It’s about finding a professional partner who understands your goals, communicates clearly, and has a proven strategy to achieve the best outcome. By asking these questions upfront, you’ll gain clarity, avoid surprises, and feel confident that you’re working with an agent who genuinely has your best interests at heart.
